Your brand name should represent your work. The meaning behind it should be something that is close to the morals and values of your brand name. Think of it this way, if you had two businesses to select from to provide you with a product or service, who would you choose? The one with a unique name? Average name? No name? Or the name that fits with what you see from their brand. If your brand name is Boldly Geek, most people would expect something “geeky” from your brand. If they visit you and see that the business is selling car insurance, chances are your not going to sell anything.
Your Brand Name Is The First Impression
Where do you get your first impressions of a business from? Probably their brand name. This is your chance to make a GREAT first impression. Many potential customers when they first see you may have no idea what your business is offering. That’s why it’s important that your brand name is consistent with what your offering. Choose something that gives potential customers a generalized idea of what they can expect from you.
The Brand Name Strategy
Coming up with a brand name can be difficult. There’s many different factors that come into play when choosing a brand name. Not only does it need to be consistent with your offerings, it also needs to be consistent with your SEO and brand strategy. You can develop a successful brand name on your own with a good process and strategy. Although, you may find that you don’t have enough resources or the desire to handle it. If you need a hand with branding we are more than happy to provide a more objective view to get you where you need to be.
Put Together A Strategy For Your Brand Name
- Think of what your brand name should accomplish.
- Make sure it’s consistent with your products and services
- Devise criteria that your brand name needs to meet so you can evaluate your options
- Does it sound good to say?
- Will it be misspelled or mispronounced by most people?
- Is it confusing or unclear?
- Does it relate to my product or service?
- Can I utilize it for SEO?
- Brainstorm names that fit for your brand
Don’t get stuck on one name or concept. Brainstorm at least 15 different unique brand names. Think outside of the box and be creative with it! Take those 15 ideas and put it up against the criteria you laid out for your brand name. Look at each idea objectively and ask friends or family what they think of your options. You may be surprised at what they pick but it will give you another objective perspective on your brand name.
Settled on a brand name? Excellent news! Now you can position your brand name into the market. Get yourself a logo and a website that will bring your brand to the next level. Share it with everyone you can and get your brand name out there! We have experience with that you know 😉