Who doesn’t want to be ranked high on Google’s search engine results? Every web owner out there does. It means more organic traffic which translates to better sales and earnings.
So, how can you get ranked high on Google? Here are a few of the most important ranking factors
that you need to take into consideration and adjust your website.
An old domain is more likely to get a better rank on Google than a website with a new domain. However, that doesn’t mean that new sites cannot be ranked high. It is possible, but it could take some time.
The top quality and authentic content is the key to high ranking. This means that one should produce informative content naturally and creatively without copying from other websites.
Length of the Content
The appropriate length of your content also matters. According to studies, Google prefers content longer than 1,500 over short or mid-size pieces.
Backlinks might sound a bit too technical if you are not well-versed with the industry’s jargons. In layman’s language, if your website is being linked by other authority websites, it will boost the authority of your website and help it gain recognition and better rank.
This way, other high authority sites could help your site to gain more popularity by providing a reference to your site in their content.
A slow loading website is not acceptable, not only for users but also for Google.
Google has been favoring fast-loading web pages over the last few years, but now it has even started penalizing those that load slowly, especially on mobile phones. The penalty consists of downgrading such sites in its search results.
Understanding SEO Is the Key
Having an SEO friendly site is a must nowadays. In addition to the above ranking criteria, there are dozens of other factors which are necessary to fulfill in order to boost your website’s SEO and enhance its reach.
To find out some interesting facts about the evolution of SEO and the latest trends in the industry, check out the infographic below.