Hey Hey it’s Sacha here with another video blog (AKA Vlog!) Give a watch to the quick video above and/or a read below to get the jist. Don’t forget to grab your free planning workbook below – no email needed!
Let’s talk about website design with conversion in mind.
It’s Not About You – It’s About Them
There are lots of things to consider, though I feel this is the most important. As business owners, it’s easy to get wrapped up in what we like and what we want to see. I get it, as a business owner, my first website design was much like that. Time and experience have taught me that, above all else, your website is NOT FOR YOU. Hard to accept though a solid truth. Your website needs to be designed with your ideal client in mind. Your website is meant to project your brand and personality while presenting it in a manner appealing to your audience.
Think of it this way, if you don’t LIKE the website you’re on, do you stay? By designing for the audience, you’re more likely to capture, keep and convert the eyes you attract.
Give them a Reason to Return
If they like the website, that’s half the battle. The other half is keeping your website relevant so that they feel compelled to return. Very few individuals will make a spur of the moment purchase from a vendor they don’t know. By giving your audience a reason to return, you’re also ensuring you stay fresh in their minds when they are ready to purchase.
Before planning your website design, consider what you’ll give them on a recurring basis. Things like:
1 – BLOG. This gives you an opportunity to establish credibility, increase SEO opportunities, and give them a reason to come back for more on a regular basis.
2 – Videos. These are a great way to ensure your brand personality and yours comes through loud and clear. It may not always be easy, though getting comfortable with this format could lead to an increase in followers and conversions.
3 – Freebies. People like free stuff. Give them free stuff, they will remember you fondly. Give them something they use all the time, and they will be back for more. I believe in GIVING as a means of business growth, which is why I created this great little planning sheet.
Planning to Build or Rebuild Your Website Design? We Have a Resource for That.
Seriously, free resource, no strings attached. Click the button to download and no, I don’t want your email.
This worksheet will help you plan out all the different pieces you’re going to gather before you can successfully build and launch your website. Most sections also contain clickable links to resources which will help expand on any unclear ideas.
You know what else? It’s set up so you can just hand it to your web developer, do it yourself, or even submit it to us. I just like to help.
Hope you find value in this content, and as always, feel free to hit me up with questions or if you need support.