Transparency has become a buzzword used by many businesses, a marketing opportunity to build trust with their audience. How many businesses do you think actually live by it? It’s become increasingly easy online to show “fake transparency”. Look at...
When you think of your top priorities in business what’s the first thing that comes to mind? I bet it’s “how do I grow my business?”. As a small-business owner, I understand what a challenge that can be. You may be lacking the budget for...
As we’ve mentioned before, your logo is a symbol of your brand. It’s just as important as your brand imagery. If you look further into many iconic logos in business you will find a hidden meaning, something that connects with the brand. Branding is the...
Business is constantly evolving. You can probably see it in your own business. Think of where your business was 6 months ago and how far it’s come in that time. Not only is business constantly evolving but so is digital marketing in 2019. There’s many...
Your brand name should represent your work. The meaning behind it should be something that is close to the morals and values of your brand name. Think of it this way, if you had two businesses to select from to provide you with a product or service, who would you...
When it comes to marketing your brand, nothing is more essential than imagery. How you portray your brand through imagery can have a large effect on how your audience views you. With the plethora of devices available to us between computer screens, mobile devices, and...
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