If you are doing a lousy job in choosing a graphic designer for your brand logo, be prepared to be disappointed when you see your final logo. How your logo turns out to be has got to be the massive link with your efforts that you are putting in to find the right graphic designer for your brand. There are various logo designer online available and choosing one from them can be a hard job, but if you do it right, you will be surprised to see how big of a difference they make in your logo designing. One wrong direction in this case and you would be surprised to see how badly your logo is affected. You need to get a designer onboard who knows how to get everything right, and is aware of perfect research practices. The more thorough your research is the better your logo will be. However, it is pertinent for you to know the basics of logo designing as well.
If you are still confused about how to get a perfect logo designer, following are a few tips for you.
Know Your Needs
It is not just the designer who has to leave a good impression on you, you also have to leave an effective impression on your designer. You want to appear in front of them as someone who is well known about his needs and what he wants for the brand. The best way for them to judge you is by the way you are asking them the questions. If you are asking just the right questions, you would see how simply they can tell you are well aware about your requirements. Research the market, see what your competitors are doing, how you want your logo to be, what do you want to tell your audience through your logo and then proceed with the process of interviewing the candidates.
Identify Your Deadline
You must go for the one who can guarantee the delivery of the logo right on time. The ones that are with the bad reviews are often the designers who end up ditching the brand and they do nothing but regret not researching properly before hiring such a designer for the brand. It is important to be aware of the deadline that you have, check how much time would the designer need and how much time do you have for the project. If you need the delivery urgently, you must go for the ones who are good with the deadlines. Choosing a designer based on some lousy research would just end up making you regret the whole decision you made.
Look for the Recommendations
The best to play safe while searching for a good logo designer is to choose the one who you think have a good logo. Ask them who made their logo and then continue your research, do not just book one right after someone suggests you. Make sure you are seeing how they align with your brand guidelines, make them understand your perspective and get all the recommendations that you can from the people around. But only choose the one that you think go with your brand the best. You must not in any way compromise on the quality of the work that you will be getting from your designer.
Review the Portfolio
Once you have shortlisted the designers that you will be going with, ask for their portfolios, you must know where do they stand when it comes to designing. Are they as good as they claim to be? Only their portfolio can tell the trust. The work they have done and the reviews of their previous clients is extremely important for you to know to make a sound decision on choosing the right designer for your organization. Make a checklist before checking out the portfolio to see if they live up to their claims. See if their designing style goes well with your brand persona. Is their previous work, same as the work you want for your brand? How perfectly do they design? There is a long list of questions that you should have in your mind before finalizing the designer.
Quote the Price
Once they have shown their portfolio, and you have liked it, it is time you see how good are they with their delivery? Do they cater to frequent changes? Do they keep their clients in look throughout the designing process? If not then that can be a red flag, it is pertinent to be in the loop during the designing process because if you have any issues with the designing pattern or you need changes of some kind, it would just help you out in making the decisions at the best timings. The more you are involved in it, the better it will be for you.
After asking all the questions, it is time to ask the main question, how much do they charge? If there are any chances of negotiation? If they lie in your budget, you are good to go, if they aren’t then you can choose the other one. Moreover, talk about the payment cycle as well, how and when would they want to be paid? And if that is okay with you too, discussing everything beforehand is the most important part of the whole process.
Bruce Murphy is a freelance designer and illustrator. Bruce Specializes in UI/UX concepts, custom logo designing, branding and identity and 2D/3D animations. He works with companies, agencies and startups around the world.
Website: Ingenious Guru