Social media has now become a must-use platform for businesses that aim to maintain their
competitive advantage. It’s free and accessible to use– so even one-man small businesses that
have just started can take advantage of it.
But, to use social media for your business, you need more than just a profile. Content is the
lifeblood of your social media marketing strategy. Having a steady stream of content means that
you can capture the attention of your target audience and keep them engaged.
Here is a quick list of social media content types that can bring you more engagement.
Polls are a powerful tool to actively involve your audience and gather instant feedback. By
posing questions related to your industry, products, or even trending topics, you encourage
participation and create a sense of community.
The beauty of polls lies in their simplicity – followers can express their opinions with just a click.
This not only increases engagement but also provides valuable insights into your audience’s
preferences and interests.
Whether it’s for your Instagram marketing or YouTube marketing, educational content is a key
player in social media engagement. Quick tutorials offer value to your audience by providing
actionable insights, tips, or hacks related to your industry.
Create a step-by-step guide, a how-to video, or a series of informative images. This way, you
can position your brand as an authority while keeping your audience hooked.
Engaging your audience through thought-provoking questions is an excellent way to stimulate
Pose open-ended questions that invite followers to share their thoughts and experiences.
Similar to polls, this not only boosts engagement but also helps you understand your audience
Encourage users to share their opinions, stories, or even tag friends, creating a ripple effect that
expands your reach and fosters a sense of connection among your followers.
Videos are one of the types of content that can lock our eyes onto the screen, and we just find
ourselves scrolling for more. No wonder that popular platforms like TikTok and Instagram Reels
have popularized social media videos.
Craft entertaining and visually appealing videos that convey your message. Whether it's
showcasing behind-the-scenes glimpses of your business, sharing fun anecdotes, or featuring
user-generated content, short-form videos capture attention and encourage viewers to share.
You can also rent a video studio, where you feel comfortable to record the story you want to tell.
No one will be interested in your product if they don’t even know what it looks like and what to
expect from it in the first place. That is what makes showcasing your products in action through
demonstrations an effective way to build trust and transparency.
You can create a product demonstration video or host a live stream to allow your audience to
see firsthand how your offerings can benefit them.
Don’t forget to encourage questions during these sessions so that you can create an interactive
experience that boosts engagement and addresses potential customer queries at the same
The rule of thumb is to provide your social media audience with diverse content. Maintain a
strategic balance by incorporating polls, thought-provoking questions, concise yet impactful
short-form videos, informative, quick tutorials, and demonstrative product showcases.
Remember that Rome wasn’t built in one day, and your social media engagement won’t
skyrocket overnight. Don’t anticipate an immediate flood of likes or a massive following from a
See social media engagement as a steady, step-by-step journey. Take the time to cultivate your
audience by consistently sharing diverse and captivating content. Think of it as a gradual
process where each post contributes to the overall growth.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro