Now, I know you’re asking, why are Facebook terms changing?
Here is the exact quote users received when Facebook announced the changes.
“Effective October 1, 2020, section 3.2 of our Terms of Service will be updated to include: “We also can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.”
It’s a censorship warning that allows Facebook to remove or restrict access to any content on the platform. These changes will come into effect on October 1st, 2020.
Facebook has been under a lot of scrutiny lately when it comes to censorship. They’ve restricted and pulled anti-government posts in Vietnam yet denied the accusation. It also can’t be ignored that the timing of this update coincides with the upcoming US Presidential Election. Facebook terms now allow them to police content on a massive scale, which can cause pivotal shifts in the social landscape.
Facebook Is A Tool, That’s It.
Facebook is an amazing tool for small businesses and entrepreneurs. Business pages are free of charge, allowing those who are starting out to have their own platform. There are so many benefits to having your business on Facebook. You’re connected to a global network of people who at anytime can become part of your audience. You have the opportunity to engage and have a conversation with your audience as well. Because of this, Facebook is an extremely valuable tool for businesses to have. But that’s all it is, a valuable tool. It is not the be all end all of communication with your audience. If your website URL starts with facebook.com, you are at risk of losing everything. Utilizing Facebook as the only means to engage and connect with your audience makes your business vulnerable. At anytime, Facebook can remove your content from their platform. That doesn’t mean take your business off Facebook. It means you need to have another platform for communication with your audience.
You need a website. A REAL website.
Having your own website means you have your own platform. You are in complete control of the content on your website. Meaning, it won’t be taken down at a moments notice. Not only does having a real website give you that freedom, control, and security, it also gives you credibility. If someone asks for your website and are directed to your Facebook page, you immediately lose credibility.
Anybody can create a Facebook page. This creates a stigma around brands only utilizing Facebook that they’re not serious or credible. Brands who utilize Facebook pages as a marketing tool, directing their audience towards their website, have much more success. Your website is where your audience goes to learn more about you and what you offer. Your Facebook page is where the majority of your audience is first introduced to your brand.
When someone is first introduced to your brand on Facebook, it feels natural for them to proceed to your website. There’s only so much information you can have on Facebook, if there’s not enough for someone to feel confident in working with you, they’ll go elsewhere. Probably to someone with a website.