Building a new business can be a difficult task; if you don’t have the essential components, you will not achieve the success you dream of. Today, business owners have realized the power of blogging and the way in which it boosts business. Originally used to express personal views and beliefs, blogs are also great places to reach people about your business or your products.

The best way to boost business is by creating and submitting guest blog pieces. By creating to submit to other sources, you are tapping into their viewer pool, without the hassle that comes from running and managing your own blog. Try finding blogs that pertain to the area of business you are in and read some of their articles to get some ideas. With millions of blogs out there, find something that speaks to you and that you are passionate about to structure your posts around. Choose to post on all of them, or choose the few that get the most activity and then begin posting. When you do, you will see positive results come in; more viewers, more connections, better networking. Check out these three reasons blogging boosts business if you need a little more convincing!

Brand Recognition

The fastest way to get your business’ name out in the public is to make it known to your targeted marketing group. If you want to get your brand out to men who like fishing, then you can find a blog that is about just that. When you locate blogs pertaining to this group, post useful and intelligent information about topics that pertain to your company and the target market’s interests at the same time. The trick is not to sound like an advertisement where you are simply trying to push product while still conveying why your company excels in the area you are writing about and how the user can connect with you. You want to engage them, excite them, and then connect that with why they should use your products or services. Share the article out through social media channels and be prepared to respond to any comments or questions you receive and respond right away. This will ensure your readers keep coming back for more.

Consumer Testimonies

Ever thought about hiring professionals to blog for your company? You can offer these employees or contractors products and services to try and give them the task of finding blogs where they can appropriately praise the product. By paying these people to do the task, you will be getting the work done that you need without having to devote much time. Consumer testimonials go a long way with other consumers. If these bloggers are productive and effective, you will see an increase to both traffic and sales.

In Summary

I don’t know about you, but I constantly and consistently want more website visitors. It’s all a numbers game; The more folks who visit my site, the better the chances of conversion. Think about how you currently find websites, products and companies.

  1. You will straight search the brand or product. However, you would already need to know about it before you can direct search, which means you must have seen it somewhere else!
  2. Emails. You wanted a free this or special that and submitted your email address to obtain your gift. Now, every week, you’re getting updates and advertisements. Wait, that means you would have had to already know about the product or brand first.
  3. Advertisements – you see it you click it. This is a huge money maker, yes, but it’s a spend-money-to-make-m0ney game. This can grab your audiences attention, but you have to be willing to throw time, effort and investment dollars at something that may or may not convert. It’s a gamble.
  4. Though the grape vine. This is the big one folks and the one I’ve trying to encourage you to capitalize on. The best advertising is word of mouth which has only become easier with the invention of social media. Every time you write a blog post, you are creating content that can be shared across networks to spread your message.

Website Traffic

Blogging provides an inexpensive means to get your name, brand, and website out into the masses. The additional bonus to blogging is the built in SEO; everytime you write a blog post it’s one more indexed page and one more opportunity to show up in a search engine.

As you can see, blogging can be a great way to generate new and future business. It reaches a targeted marketing group and lets them know your brand name, products, and values. Overall, it is an effective way to get your business out there while establishing credibility and personability. When was the last time you bought anything from a really bad sales rep? How did that make you feel? People will inherently want to do business with those that they connect with and relate to. The better and more relatable your brand is, the more likely they will trust you. When you have no reputation or discernable brand image, it’s hard for a customer to feel confident in make the decision to trust you. Even if you just want to use blogging to build your brand image and core values, it will be worth your while. Give it a try and see what type of results you can get!

For an amazing example of a blog done right, check out Groove who chronicle their startup journey and even discuss it’s impact on their sales. As an added bonus, go check out their post “How We’ve Reached More Than 1 Million People by Guest Blogging” for some amazing insight.