As a senior business owner, you may feel overwhelmed by the task of marketing your business. New platforms seem to launch all the time, and it’s easy to worry that you won’t be able to keep up with the changes. Luckily, there are ways to market your business that use both old and new means. Check out these tips from Brand Scrubbers on successful marketing practices.

Create a Seamless Website

For many potential customers, a business’s website is how they are introduced to the company, so it’s important that your website be visually appealing, up-to-date and easily accessible because customers will not engage if it isn’t. It simply isn’t worth it when they can Google another business in a number of seconds. ThriveHive asserts that it’s the core of an effective lead generation strategy, meaning it’s essential to reaching new customers online. If you don’t have experience with website building, consider investing in a web designer to set yours up.

For your business’s full-service needs in web design, development, and support, visit Brand Scrubbers today!

Offer Discounts With Referrals

Word of mouth has always been important to businesses. The testament of your current customers is essential to business growth. It makes sense, then, that a great way to reach new customers is to offer discounts for your current customers when they make a referral. Let their positive interaction with your business work for you doubly by bringing them back and their friends in.

Make it so that the discount is only received after a successful purchase from the new customer to help minimize costs. You can even make it so that the discount goes both ways: $5 or 5% off for both the referrer and the new customer when they make their first purchase.

Invest in Content Marketing

Content marketing is a type of marketing that focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. When done correctly, content marketing can be an extremely effective way to reach your target market and achieve your business goals. Here are just a few of the benefits of content marketing:

  • It helps you build trust and credibility with your audience.
  • It’s an efficient way to drive traffic to your website or blog.
  • It helps you generate leads and sales.
  • It gives you a way to stay in touch with your customers and prospects.
  • It allows you to establish yourself as an expert in your industry.


Cross-Promote With Other Businesses

Cross-promoting with businesses that aren’t your competitors is an excellent way to reach a wide audience of potential customers you might not ordinarily interact with. There are many ways to effectively cross-promote that range from including advertisements for other businesses in your store or on your website to hosting contests together as co-sponsors. The great thing about cross-promotion is that in many cases it is free as both parties are interested in benefiting from the extra exposure.

Use Free and Low-Cost Marketing Tools

Rewarding repeat business with loyalty programs and using email marketing are excellent free ways to keep your business in the minds of your customers. You can also advertise for free by posting promotional images on social media platforms like Facebook and Instagram. Create your own promotional image using free business logo design templates, so you won’t have to pay a fortune to have it done professionally. Additionally, using free business apps such as Shopventory and MailerLite can help you manage your day-to-day processes at no cost to you.

Don’t let your business’s marketing be run on autopilot. Focus your energy on perfecting your marketing plan and practices, and the results will have you wondering why you didn’t start sooner.