To rank on Google Search is what all websites strive for. It’s what is going to set you apart from your competition and get you in front of your audience first. Just because you’ve created a website doesn’t mean that it is automatically going to rank on Google. There are steps you need to take in order for your website to rank on Google. If you are using WordPress, your best bet is to get an SEO plugin that can do most of the heavy lifting for you. Yoast SEO Plugin is a great tool for those who are beginners to SEO. It will help guide you through an easy to use setup and explain how you can begin implementing SEO on your website.
This won’t give you everything you need though in order to start ranking on Google. There’s keywords and other factors within your content that overall build your rank on Google.
SEO, or Search Engine Optimization, has 2 major functions; draw crawlers from search engine connections and build an index of the data it collects. Moz.com uses a great analogy in their Beginners Guide to SEO – think of the world-wide web as a network of stops in a big city subway system. It’s a means for the search engines to navigate the entire network while finding and cataloguing all the content on the way. I like to call them crawlers. (Plus, doesn’t thinking of them as little data-hungry critters make it more fun?) This is how your website will rank on Google.
Links are what allow the crawlers to meander their way around and help you rank on Google. Once found, they absorb the details and store the most relevant information into a database. Search Engines are the means to access the networks of data caches these crawlers have pulled together. What does this mean to you? The better a crawler can see and access your web information, and the more relevant it is (plus a few other factors) means a better rank on google.
The majority of users who search on Google only look through the top ten search results on the first page. This is where the majority of users find the information they need. When your website is properly optimized for SEO, it makes it much easier to rank on Google. Having a high placement gives you a better chance of being clicked and getting in front of your audience.
By implementing search engine optimization, you get the benefit of generating a high traffic volume. For argument’s sake, let’s say you can achieve successful sales with around 10 to 20 percent of your traffic. If you get a hundred visits or more to your site a day, you’ll get a fair turn of sales. But if your site manages only twenty or fewer visits a day, you’ll only get one or two sales, or worse, maybe none at all. The higher your rank on Google, the better chances you have of getting in front of your target audience.
So, How Does SEO Help Me Rank On Google?
Search engine optimization (SEO) is the technique of utilizing tools and strategy to make your site rank on Google. This involves choosing appropriate keywords for your content and ensuring the density of your keywords is 2% of your total content. This will make it easier for the crawlers to rank your website on Google.
Getting yourself in the first page and better yet in the top half of that page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic. That traffic could lead to potential sales, which means generating an income for your business.
Search engine optimization does require a lot of work to achieve the best results. To rank on Google, there are many aspects you have to change or add within your site. These will include getting lots of information about the keyword phrases that are popular in regards to your site’s niche or theme.
You may need to rewrite portions of your site’s content so you include the keyword phrases you want to rank on Google for. Ensure the content is more than 300 words so the crawlers can accurately rank your content. There are certain rules and guidelines to be followed to make your website’s content rank on Google. Another great way to increase your SEO is to collaborate with other website owners in order to acquire back-links to your site. The more inbound links you can procure, the higher level of importance the search engines will bestow on your site and your rank on Google will increase.
Google recommends that you aim to make pages for your users and their experiences, not for search engines. Don’t deceive your users or present different content to search engines than you display to users, a practice commonly referred to as “cloaking.” Try instead to create a useful, information-rich site, and write pages that clearly and accurately describe your content. Make sure that your <title> elements and ALT attributes are descriptive and accurate.
Search the internet for as much useful help as you can get. Tips, guidelines and methods for search engine optimization are plentiful and can be found easily and be had for free. Read as many free articles as you can that will help you optimize your site in the search engine results. If you don’t feel like you can do it all yourself, we’re here to help!
The more knowledge and information you acquire, the better. This will all go towards helping you in obtaining a high rank on Google. This will require a fair amount of time and effort on your part but the benefits will easily make up for it in the long run.
If you can afford to part with some money, there are plenty of sites on the internet that can help you with search engine optimization for a fee. There are sites that help in tracking keyword phrases which will be of value to your site. There are also a good many content writers who have lots of experience in making good keyword laden and good quality content for websites.
So act now and in due time you will see the benefits garner with search engine optimization. All of this will result to better traffic and more business for your site and business.