We are living in a conversational world. It’s no secret that people love to communicate with each other – it’s the way we build relationships, learn new things, and share experiences.
In a digital age where customers expect more personalization and immediacy than ever before, conversational marketing is becoming an increasingly important strategy for businesses of all sizes.
In this blog post, we’ll discuss what conversational marketing is, how it can help your business connect with customers on a deeper level, and some tips for getting started.
What is Conversational Marketing?
Conversational marketing is the type of marketing that focuses on creating two-way conversations with customers – similar to the way you would converse with a friend or family member. This type of marketing can take many forms, but at its core, it’s about building relationships and engaging customers in a more personal way.
Conversational marketing is different from traditional marketing in a few key ways. For example, it’s focused on building relationships instead of selling products. So, instead of letting customers check and read your blogs, you can offer them a more engaging way, such as blockchain games if you run a blockchain/cryptocurrency business, or an interactive map like seen in Jobber’s HVAC Salary Guide for HVAC business owners looking to hire.
Selling products is one thing, but building customer relationships is another thing. Before you sell any product, you should know to whom you’re going to offer it. Understanding customers help you make an effective marketing strategy that increases conversion rates.
In this case, building an intimate, more personal connection with customers is important because you get to know their preferences in choosing a product for their problems. Having good relationships with your audiences can also help you detect any issues they might have with your product. By conversing with them, you show that you’re not just a faceless corporation – you’re a real person who cares about their needs.
3 Quick Tips to Get Started with Conversational MarketingIdentify Your Audience
Conversational marketing can help businesses connect with customers on a deeper level, fostering loyalty and trust.
When done correctly, it can be an invaluable tool for driving sales and growth. If you’re interested in implementing conversational marketing at your business, here are some tips to get started:
1. Be genuine and authentic
Customers can spot insincerity from a mile away. If you start conversations with customers, make sure you’re coming from a place of authenticity and genuineness. Be relatable so you can deliver products or services that meet your customers’ expectations.
You can also proactively reach out to customers – for example, if you see that someone has been struggling with using your product, offer some helpful tips or advice. This action can be seen as being genuine because it shows that you really care about your customers in the first place.
2. Be responsive
Responsiveness is crucial in conversational marketing because it shows that you’re available and willing to engage with customers. If someone reaches out to you, make sure to reply in a timely manner.
Being responsive also means being available on the channels that your customers are using. If you’re unsure where to start, consider surveying your customers to find out which channels they prefer. Once you know where your customers are spending their time, make sure to have a presence there so you can start conversations.
3. Be human
Remember that conversational marketing is all about building relationships with customers. This means being human – showing empathy, understanding, and care.
Whenever you’re talking to a customer, make sure to use language that is relatable and easy to understand. Avoid using jargon or industry-specific terms that they might not be familiar with.
It’s also important to respect your customers’ time and attention. Don’t bombard them with too many messages or try to sell them something they don’t need. Be conscious that they are real people with busy lives, and treat them accordingly.
Humanizing your brand can feel like a daunting task, but conversational marketing is a great place to start. People nowadays crave connection and authenticity from the brands they support.
If you’re interested in humanizing your brand, consider implementing conversational marketing into your strategy. Be genuine, responsive, and human–these three key components of conversational marketing. Keep them in mind as you start conversations with customers, and you’ll be well on their top lists when it comes to buying a product.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video production company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).
LinkedIn: Andre Oentoro