In today’s digital age, social media has become a powerful tool for businesses to connect with their audience, build brand awareness, and drive engagement. However, with millions of posts flooding social media feeds every day, standing out from the crowd requires more than just compelling content—it requires visually striking graphics. Let’s explore why having professional graphics for social media marketing is essential for capturing attention, conveying your message effectively, and elevating your brand presence online.

Capturing Attention with Visual Appeal:

In a sea of social media content, visuals are the first thing that catches the eye of users scrolling through their feeds. Professional graphics have the power to stop users in their tracks and compel them to engage with your content. Whether it’s a stunning image, an eye-catching infographic, or a captivating video thumbnail, high-quality visuals draw attention and pique curiosity, increasing the likelihood of users stopping to learn more about your brand.

Conveying Your Message Effectively:

Visuals have the ability to convey complex messages and evoke emotions in a way that words alone cannot. Professional graphics allow you to communicate your brand’s values, personality, and offerings in a visually appealing and easily digestible format. Whether you’re showcasing your products, sharing testimonials, or highlighting key statistics, well-designed graphics enhance the impact of your message and leave a lasting impression on your audience.

Building Credibility and Trust:

In the digital realm, perception is everything. Professional graphics signal to your audience that you are a credible and trustworthy brand that takes its image seriously. A visually cohesive and polished social media presence instills confidence in your audience, reassuring them that you are professional, reliable, and committed to delivering high-quality products or services. This credibility translates into trust, making users more likely to engage with your content and consider your brand for their needs.

Increasing Brand Recognition:

Consistency is key to building brand recognition, and professional graphics play a crucial role in maintaining a cohesive visual identity across your social media channels. Whether it’s your logo, color scheme, typography, or design elements, consistent branding helps users instantly recognize your brand and distinguish it from competitors. Professional graphics ensure that your brand remains memorable and recognizable, fostering brand loyalty and encouraging repeat engagement.

Standing Out in a Crowded Market:

In today’s hyper-competitive digital landscape, standing out from the crowd is essential for success. Professional graphics set your brand apart and give you a competitive edge by elevating the quality of your social media content. Whether you’re competing for attention in a crowded feed or vying for market share in a saturated industry, visually compelling graphics help you cut through the noise and capture the attention of your target audience.

The Value of Professional Graphic Designers:

While there are many tools and resources available for creating graphics, nothing beats the expertise and creativity of a professional graphic designer. Professional graphic designers have the skills, experience, and artistic vision needed to create visually stunning graphics that align with your brand’s identity and goals. Whether you need custom illustrations, branded templates, or animated graphics, a professional graphic designer can bring your ideas to life and elevate your social media marketing efforts to new heights.

In an increasingly visual world, professional graphics are essential for capturing attention, conveying your message effectively, and building a strong brand presence on social media. From capturing attention with visual appeal to increasing brand recognition and standing out in a crowded market, the benefits of professional graphics are undeniable. By investing in professional graphic design for your social media marketing efforts, you can elevate your brand, engage your audience, and achieve your marketing goals with confidence.

Here is the exact quote users received when Facebook announced the changes.

“Effective October 1, 2020, section 3.2 of our Terms of Service will be updated to include: “We also can remove or restrict access to your content, services or information if we determine that doing so is reasonably necessary to avoid or mitigate adverse legal or regulatory impacts to Facebook.”

It’s a censorship warning that allows Facebook to remove or restrict access to any content on the platform. These changes will come into effect on October 1st, 2020.

Facebook has been under a lot of scrutiny lately when it comes to censorship. They’ve restricted and pulled anti-government posts in Vietnam yet denied the accusation. It also can’t be ignored that the timing of this update coincides with the upcoming US Presidential Election. Facebook terms now allow them to police content on a massive scale, which can cause pivotal shifts in the social landscape.

Facebook Is A Tool, That’s It.

Facebook is an amazing tool for small businesses and entrepreneurs. Business pages are free of charge, allowing those who are starting out to have their own platform. There are so many benefits to having your business on Facebook. You’re connected to a global network of people who at anytime can become part of your audience. You have the opportunity to engage and have a conversation with your audience as well. Because of this, Facebook is an extremely valuable tool for businesses to have. But that’s all it is, a valuable tool. It is not the be all end all of communication with your audience. If your website URL starts with facebook.com, you are at risk of losing everything. Utilizing Facebook as the only means to engage and connect with your audience makes your business vulnerable. At anytime, Facebook can remove your content from their platform. That doesn’t mean take your business off Facebook. It means you need to have another platform for communication with your audience.

You need a website. A REAL website.

Having your own website means you have your own platform. You are in complete control of the content on your website. Meaning, it won’t be taken down at a moments notice. Not only does having a real website give you that freedom, control, and security, it also gives you credibility. If someone asks for your website and are directed to your Facebook page, you immediately lose credibility.

Anybody can create a Facebook page. This creates a stigma around brands only utilizing Facebook that they’re not serious or credible. Brands who utilize Facebook pages as a marketing tool, directing their audience towards their website, have much more success. Your website is where your audience goes to learn more about you and what you offer. Your Facebook page is where the majority of your audience is first introduced to your brand.

When someone is first introduced to your brand on Facebook, it feels natural for them to proceed to your website. There’s only so much information you can have on Facebook, if there’s not enough for someone to feel confident in working with you, they’ll go elsewhere. Probably to someone with a website.

Now it’s one thing to be utilizing social media, however, you need to understand how to use it for your brand. There are multiple ways you can connect with your audience through social media. 2020 social media trends are already showing changes and brands are quickly adapting to the changes to the trends. So, how should businesses and brands anticipate the future for social platforms?

Here’s the 2020 social media trends to watch out for.

Say Goodbye To Likes On Instagram

The biggest gauge of success on social media has been how many likes a post gets. It’s no secret that there is a fixation over likes, comments, and number of followers on social media. It’s considered a measure of popularity and brand recognition, which is a fair measurement. However, this same measurement has a negative impact on our mental health as people and can cause many issues in your business. The best measurement of success for your social media is your overall engagement. You could have only 1,000 followers but have 7-800 of them comment, like, and interact with your posts. That’s AMAZING engagement overall. Compared to having 500,000 followers and 7-8,000 of them comment. The engagement percentage is low.

Instagram has already made efforts towards removing likes as a measure of success on it’s platform. Your no longer able to see the number of likes other Instagram posts get unless their yours. So you can still utilize it to measure your own success, however, you can’t compare yourself to others. As a business, when you start comparing and getting discouraged by your number of likes, it affects you mentally. It impacts your creative juices and can prevent really great innovation from happening. This is a great improvement towards clearing that challenge for businesses and brands.

Video Content Is The King Of Content

Video is the biggest 2020 social media trend and it has shown to be the most effective, engaging content a brand can release on their social media. Videos make up 82% of all internet traffic so far this year, that’s a crazy high percentage. Social media platforms such as Facebook have already taken steps towards prioritizing video content above all else on their platforms. This is leaving marketers having to zero in on videos as part of their strategies to target markets.

This will eventually cause innovation on how video is prepared for social media platforms. Keep an eye on how marketing strategies shift to more video content this year. There will be a massive emphasis on creative and engaging storytelling that captures someones attention within a matter of seconds. Brands and businesses need to have a keen eye for how their videos engage users.

So, if you’re looking to up your video content game, give FlexClip a try. With its powerful editing tools and easy-to-use interface, you’ll be able to create high-quality videos that are sure to capture your audience’s attention and keep them engaged.

2020 Social Media Trends Will Increase Social Shopping

When it comes to e-commerce, there’s no argument social media has played a massive role in expanding the industry. Including, incorporating e-commerce aspects to their platforms. When someone interacts with a brand, it’s now an expectation that they are on social media. People want to interact with their favorite brands through social media. This includes shopping and making purchases through the platform. 2020 social media trends show that the trick is to create a high level of interest through engaging and creative storytelling. You also need to ensure the shopping experience is seamless and customers don’t leave anywhere to make a purchase. Everything must be done through your platform and branding.

There’s no doubt shopping through social media channels is only going to increase and improve. Marketers need to begin utilizing this avenue to sell products, especially considering the number of users making purchases on social media platforms. Expect more and more features to be released this year that increase the shopping experience.

These 2020 Social Media Trends Are Already Here

Social media is not only a platform to market your brand and advertise your products. It’s also still a platform that holds true to its roots, building and nurturing trusting relationships. As a brand, you need to do that with your audience in order to build a long-lasting connection. Social media is a place where brands can free flow and let their hair down. People want to see behind the brand, the authenticity of the brand, Show the human side and increase transparency to build confidence with your audience.

It doesn’t need to be anything complicated. Focus on something gun, simple, and engaging. Be responsive to the feedback and communication you receive from your audience. When people feel they are being heard, they’re much more likely to engage. Get ahead of the curve on social media with these 2020 social media trends.

If You Don’t Have A Facebook Business Page – Get One

In today’s digital age, having an online presence is more important than ever. If you’re business doesn’t have one, you’re losing out on potential customers. Creating a Facebook business page is a way to grow your online presence, brand awareness, and reach potential customers.

Facebook had over 1.86 Billion Users as of April 2017. Imagine what the number is now. Where else do you have the opportunity to reach so many people and have that much potential exposure for free? Nowhere!

Think about that for a moment. Think about the times you have spent money on advertising. What did you pay for the ability to touch how many people?

That alone should have everyone wanting their own business page. That is, if you are serious about reaching the people who care about what you sell.

A Facebook Business Page Lets You Learn About Your Audience

Having a presence on Facebook and interacting with your audience will allow your audience to get to know you. Pair that with their audience insights and now YOU get to know your audience much more. You’ll be able to find trends in what engages your audience the most and what tactics you should use to increase your audience.

People buy from those they trust. They trust those they know. Let them know you, the real you. Be active on your own page, even if somebody else is managing it for you. Reply to comments, start conversations when it feels right and mingle with your fans. Reply to messages and share those little glimpses into your personal life; Allow your own personality shine.

Just be sure that what you are sharing is REAL. Don’t even bother trying to be anyone other than yourself. It will eventually all implode on you. Besides, isn’t it so much easier to simply be who you are, than it is to create a “better” public person and then keep it up? Your time and energy are so much better spent in other areas.

If the real you isn’t someone you are proud of, clean up the areas of your life that bother you, then proceed. You certainly don’t need to be perfect to be authentic though. In fact, humans recognize, understand, and CONNECT with imperfections and therefore lends to your authentic self-image. So don’t hide out on the sidelines waiting until you feel “good” enough to make your presence known.

The point is, Facebook gives you an ideal environment to not only find your audience by just being you, but get to know them; Not just through statistics, but also, one-on-one. You will develop a feel for what they need, what motivates them, what turns them off. You can find that offer or product that they cannot resist, because it so perfectly fulfills their needs. If you are smart you can then focus on giving them exactly that and over-deliver.

Be real. Be Genuine.

Your Facebook Business Page is a way to establish a deeper connection with your audience. Having a professional Facebook business page will give you the power to pursue more of an audience.

If you’re out there reading this (and were anything like me when I started) have your business on social media at times can be frightening and overwhelming. You know that you need to use it for your business, but the concept is big and scary.

However, being a business on social media doesn’t need to be scary or overwhelming. There’s one key thing you need to do in order to be successful with your business on social media, consistency.

There are plenty of ways you can make your social media efforts less overwhelming. I’m going to share the three fundamentals that I use to keep my social media efforts effortless and effective.

– Keep your brand voice and message consistent
– Maintain a posting schedule that’s consistent
– Use a consistent process

Follow these 3 things and you’ll see an increase in engagement and followers.

Keep your message and business on social media consistent

To keep your readers engaged and watching, your business on social media needs to have variations in your content. It’s good to have a balanced mix of blog posts, memes, shared content and videos, to name a few. While you do it, you need to ensure that you leave a lasting overall impression of your company or project. Otherwise, having your business on social media isn’t going to reap you many benefits.

The voice and message of your business on social media is the means to unify all this different content into a cohesive image. It’s how your customers and potential customers always know it’s you.

Sit down and figure out, if your business was its own person, what would s/he sound like? How would s/he speak? Casual and fun? Business professional and to the point? Assertive and in your face? No matter the choice, your goal will be to reflect this image in anything you present.

My recommendation is develop a business voice that feels right to you and your own values. Build from there. The truer you are to yourself, the easier content creation/cultivation becomes.

Maintain a posting schedule that’s consistent

Sounds simple, right? Don’t think it will make a difference? Wrong. Remember, you’re working with, and appealing to, people. People, as a whole, like consistency. They like things to look forward to.

For example, I wait eagerly for my favorite blogs to drop new content, and they always do it like clockwork. The more I read, the more my anticipation builds between them, and the more engaged and loyal I become.

Based on this principle, I set up a basic schedule that ensures my audience comes to expect my presence. I want them to look forward to it.

Use a consistent process

Once you have a schedule, it’s easy to design a process for your business on social media which makes it quick and efficient to fill. I’ll continue to draw from my own example.

We know there will be 2 posts created as new content each week. (This is one of them in fact!) This means two of those days have themed posts predetermined by the blog topics.

That only leaves 3 other days of content to fill.  I can also use pieces of the blog post itself to generate other media like memes and videos.  I try to create weekly or monthly themes to make it even easier to batch create/curate content.

Don’t be afraid of scheduling tools

We’ve all heard that using scheduling tools like Coschedule or Buffer can affect your visibility on social media networks. While there may have been a period where that’s true, it no longer seems to make a difference if you post inherently or with a scheduler.

The content matters, where you’re directly their users matter, but otherwise the algorithms don’t care if you sign in to post or do it through another service.

I use Buffer and I love it. I have client who uses CoSchedule and swear by it. Use the tools available to you to make your social media journey easier.

Just using Instagram? Look at Grum to pre-schedule. A loyal Facebook user only? They have inherent posting tools available now to schedule. Twitter queen? Commun.it will rock your world.

Set up a process, make it easy and get it done. That’s the only way to make sure you do grow your loyal tribe.

When it comes to marketing content, it involves coming up with new ideas all the time. You need to continue to engage your audience and utilize your marketing content in a way that will continue to grow your brand. As you begin to create marketing content, where do you put all your great ideas?

Do you write them down on a sticky note?

Do you try your best to remember them for later?

If so, these are both ineffecient ways of organizing your marketing content ideas. These methods will lead to the idea getting “lost in the shuffle”. If you’re using sticky notes to write down your ideas, chances are you have 30 other sticky notes around your desk that are unrelated to each other. That’s not keeping your marketing content organized. 

Why You need to organize your marketing content

We get exposed to so much content in our life that inspire ideas for our own marketing content. It’s nearly impossible to keep a running list of all these ideas in your head or organize them on sticky notes. When you have an idea generally you’re trying to work out what the topic will be, the objective of the content, and a call-to-action.

Unless you have an eidetic memory, you can’t keep all that in your head. You need to determine which system works best for you to organize your marketing content. When devising a system there’s no single solution that works for everybody. It comes down to your preference and what will work best for you to be consistent in organizing your marketing content. Here’s some questions to ask yourself when trying to create a new system.

organizational tools for content marketing

Find the tools that work best for you. Some people are more visual when it comes to organizing their ideas. If you’re more of a visual person, whiteboards are basic but effective. You can get them in a variety of sizes depending on how much data you want to have on it at once. They’re also very inexpensive if you’re a small business on a budget.

Whiteboards are effective for content marketing ideas because they’re right in your face for most of your day, forcing you to think about them.

The drawbacks are their limited space and lack of online capabilities. If you have a remote team it’ll be quite difficult for them to be able to contribute or view a whiteboard (without having a livestream on it of course). This would work best for solopreneurs or in-house teams. Where you’re all able to brainstorm together and have ideas front of mind.

It’s also best if you’re tracking minimal information on your ideas since you can only fit so much at once.

Alternatively you can use spreadsheets and online services such as Trello.

Whichever tool you decide to use just make sure it is a fit for your business needs. Do your research and trial and error on what works best for you. Sometimes it takes different avenues of organizational tools and trying different techniques until you find the one that fits right for your team. Nothing’s worse than ignoring lack of systems to organize your content marketing. You’ll end up with plenty of great ideas that you just end up forgetting about later.