BS Blog
When you need a little more than your average BS to help you make the best business decisions.
Typography Basics: Choosing The Best Font For You
Hello again! Today, I thought we’d take a look at some typography basics in this post. Now, typography is a pretty huge field. In fact, you can take entire degrees focused on it, but, if you’re reading this, chances are you don’t plan on becoming the next Max...
How to Create a Quiz that Converts
As a business owner, at some point, running a quiz may cross your mind. If you decide to take this path, you're going to want to make sure you're creating a quiz that converts. Recently, for my Empowerment Pride, we decided to test a new tool out, a new up and comer,...
Using Inspiration to Make Something Your Own.
Plagiarism 101: knowing the line As a creative person living in the internet age, I’m not going to lie, it can be pretty hard to figure out the line between using someone’s art as inspiration, and straight up stealing it. Not only has the Internet given us the...
How Choosing the Right Color can Lead to the Right Customer – Part 2
Welcome back! Last week we introduced color theory and looked at complementary, analogous and triadic color schemes. Today, we’re going to look at the last 3 basic color schemes; split complementary, rectangular and square. Split Complementary Color Split...
How Choosing the Right Color can Lead to the Right Customer – Part 1
When choosing the right color (s) for your brand, having a basic understanding of color theory can make a huge difference in how your brand is perceived and received. Believe it or not, different colors evoke different emotions, and because of this, color choices can...
How to Rock Business Graphics; Principles of Design
Before we start talking about the principles of design, you need to understand that starting your own business can be one of the most fulfilling things you’ll ever do. However, with it, comes risk. You’re risking your time, money and sometimes your sanity in the hopes...
Time Chunking Productivity; Plan Your Best Attack
Have you heard of time chunking productivity management techniques? It’s the idea that you can break down, categorize and chart an effective, re-usable plan to increase productivity. It takes the guess work out of what you are doing and when, while also ensuring you...
How To Plan Your Website Design with Conversion in Mind [VIDEO]
Hey Hey it's Sacha here with another video blog (AKA Vlog!) Give a watch to the quick video above and/or a read below to get the jist. Don't forget to grab your free planning workbook below - no email needed! Let's talk about website design with conversion in...
Social Media Makes Small Business The Biggest Winner
Social media allow for practically free channels of communication, customer service, and promotion. Without paying a penny for live chat, small business owners can interact with customers directly through social media, providing support and a sense of community. If...
How To Avoid Isolation; Don’t Be The Lonely Entrepreneur
At the best of times, it’s can difficult to avoid isolation when you’re running a business; Don’t be the lonely entrepreneur. That’s what I’m here to share with you today. You see, there’s been some serious stuff happening, in the world, in your backyard, hell right...
If You Don’t Like the Way Things Are; Do Something.
Do Something. Anything. The only thing worse than a failed attempt is one never taken. There have been some pretty crazy things going on in the world around us. MORE CHILDREN HAVE BEEN KILLED BY GUNS SINCE SANDY HOOK THAN U.S. SOLDIERS IN COMBAT SINCE 9/11. What does...
How to Copywrite Your Way to Online Success
They say a picture is worth a thousand words, but can you sell a complex product without words? When you copywrite, you are creating the supporting language. This is the language to help sell your product or service. This could be expressed as ads, billboards,...