BS Blog
When you need a little more than your average BS to help you make the best business decisions.
Why Should Your Brand Be On Instagram IGTV?
Instagram’s video platform, IGTV, is becoming a valuable resource for brands to utilize as another avenue to communicate with their audience. If you haven’t heard of IGTV yet, it is Instagrams growing video platform. Videos uploaded to IGTV are under 10 minutes in...
Social Media and the Nonchalant Data Privacy Culture
The calloused nature of social media’s complete lack of protection for its users’ privacy is surprising. They have access to such a large amount of data that protecting this data from spying eyes is becoming increasingly difficult. We, as users, have no clue who has...
Never Neglect Online Safety
Taking security for granted is an easy way to fall prey to malicious hackers online, and the same is true for data security. We can’t expect that exposing our data on the internet won’t attract attackers that are looking to capitalize on our carelessness. The recent...
What Is Your Definition Of Business Transparency?
Transparency has become a buzzword used by many businesses, a marketing opportunity to build trust with their audience. How many businesses do you think actually live by it? It's become increasingly easy online to show "fake transparency". Look at stores hosted on...
Increase Your Growth With These Simple Business Hacks
When you think of your top priorities in business what's the first thing that comes to mind? I bet it's "how do I grow my business?". As a small-business owner, I understand what a challenge that can be. You may be lacking the budget for marketing campaigns or the...
Want To Get Ahead Of The Competition With Voice Search?
If you haven't heard yet, voice search is here. It's being used and it's only going to continue to grow over the coming years. Disruption in any industry will cause people to resist the change. However, resisting will only put you further back in the game. Instead of...
Voice Search Has Arrived. Are You Utilizing It?
Marketing used to be flyers, billboards, and e-mail campaigns. Now it’s evolved into social media, website/app ad space, Google search, and now voice search.
How Color Psychology Can Be Used To Benefit Your Business
As we've mentioned before, your logo is a symbol of your brand. It's just as important as your brand imagery. If you look further into many iconic logos in business you will find a hidden meaning, something that connects with the brand. Branding is the story of a...
What You Need To Know About Digital Marketing In 2019
Business is constantly evolving. You can probably see it in your own business. Think of where your business was 6 months ago and how far it's come in that time. Not only is business constantly evolving but so is digital marketing in 2019. There's many trends that are...
Get Your Brand Name Right The First Time
Your brand name should represent your work. The meaning behind it should be something that is close to the morals and values of your brand name. Think of it this way, if you had two businesses to select from to provide you with a product or service, who would you...
The Right Imagery In Branding Will Make Your Brand
When it comes to marketing your brand, nothing is more essential than imagery. How you portray your brand through imagery can have a large effect on how your audience views you. With the plethora of devices available to us between computer screens, mobile devices, and...
Boost Your Brand by Skillfully Using Instagram Stories
Instagram Stories proved to be an instant hit, shooting up to 100 million daily active users within barely two months after its launch in 2016. It now easily clocks upwards of 400 million daily users. Naturally, then, businesses have taken notice, and the smartest...