BS Blog

When you need a little more than your average BS to help you make the best business decisions.

How AI is Impacting the Digital Marketing Landscape

How AI is Impacting the Digital Marketing Landscape

If you’re a business owner, marketer, or even a curious bystander in 2025, you’ve probably noticed: Artificial Intelligence (AI) is everywhere. From the ads you see to the emails you get and the recommendations you receive, AI is quietly (and sometimes loudly)...

AI in Digital Marketing: The Good, The Bad & The Genius

AI in Digital Marketing: The Good, The Bad & The Genius

If you’ve spent even five minutes in the world of digital marketing lately, you’ve probably heard the same two buzzwords over and over: Artificial Intelligence (AI). From snappy chatbots and predictive analytics to the emails that seem to know you better than your...

How to Drive More Traffic to Your Website

How to Drive More Traffic to Your Website

If you’ve ever launched a website and sat there refreshing Google Analytics, waiting for visitors to magically appear… you’re not alone. The truth is, driving traffic doesn’t happen overnight. But it also doesn’t have to feel like rocket science. With the right mix of...

Branding That Attracts & Retains Customers

Branding That Attracts & Retains Customers

Let’s get real: you can have the slickest website, the fanciest social media graphics, and the trendiest products—but if your branding isn’t connecting, your business will struggle to attract and retain customers. In 2025, branding is no longer just a logo or a color...

Why You Still Need a Website in 2025

Why You Still Need a Website in 2025

The Website Isn’t Dead – It’s Evolving Every few years, the same prediction makes the rounds: “Websites are dead. Social media is the future.” And every year, businesses that rely only on social platforms learn the hard way that’s not true. In 2025, yes, Instagram,...

5 Ways to Create Content That Converts for 2025

5 Ways to Create Content That Converts for 2025

Let’s get one thing straight: Content without conversion is just noise. In 2025, attention spans are microscopic, algorithms are always shifting, and customers are way more selective about where they click, scroll, and spend. If your content isn't doing the heavy...